MEDIA MONITORING
It is one thing to distribute your own press, it is another to monitor it. It is important to know what is being said about you, your clients and your competitors. Monitoring the media allows you to shape your strategy, understand the impact of your current media activity and develop tactical responses to emerging trends and issues.
Wherever press is generated regarding your company, clients or competitors, print media, on the internet, radio or TV Ampersand can monitor it all.
Ampersand provides each client with a quarterly press book, giving you tangible evidence of our PR campaigns, which can be valued independently to show a return on your investment.