PRESS MANAGEMENT
Our services include:
- Key Message Development
- Press Management
- Press Conferences
- Research
- Product/Service Launches
- Copywriting
- Speech Writing and Sourcing
- Crisis Management
- Media Monitoring
- Media Valuing
Key messages are essential in communications, particularly public relations; they open the door to direct communication with an audience, bridging the gap between what the audience already knows and where you are trying to take them. Ampersand will work with each client to develop their key messages, which will form the core of all information communicated to the market.
We manage digital and traditional media relations locally, nationally and internationally and have a media database containing over 100,000 outlets across all media channels. The database allows us to cover over 1000 outlets in one hit, or alternatively, be more targeted by focusing on specific sectors, regions or even specific journalists within each publication.
Ampersands Press Management services are diverse. There is nothing we can't do. We not only create press, we track and monitor the press coverage of your company in order to ensure the right message is being portrayed, for you, to your specific intended audience.. Wherever press is generated regarding your company, clients or competitors, print media, on the internet, radio or TV, Ampersand can monitor it all.
Public relations extends outside the written medium. For a number of our clients we have developed PR activities such as press conferences to make formal announcements to the media, who then filter the news throughout all mediums to the public. We also manage PR workshops, used by companies to improve internal communications, present a new service or product to employees or to discuss the status and development of the company's brand and marketing policy.
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